![]() ![]() Jude on his Twitch channel for the past few years. He’s held the modern equivalent of a “pick up the phone right now” telethon for St. is better known as DrLupo to the 3.5 million followers that have made him one of the most popular personalities on the gaming live-streaming platform Twitch. The 32-year-old husband and father from Omaha, Neb. This past Saturday afternoon, e-sports star Benjamin Lupo set off on a mission to raise $2 million in 24 hours for St. ![]() “In a crisis, we doubled down on our mission,” says Emily Callahan, chief marketing and experience officer for ALSAC. 1, a daylong live stream with Steph and MatPat of Game Theorists raised more than $3 million. 19-20 in his third annual 24-hour live stream via his Twitch channel. Leaders can only imagine where the organization would be today without the support of new partners like e-gaming star Dr. As the medical complex in Memphis faced unexpected COVID-19 costs, fundraising for 2020 fell short of the organization’s targets for the first time in years. Jude’s focus on broadening its reach could not have come at a better time. ![]() “The pandemic doesn’t stop kids from getting sick,” says Richard Shadyac Jr., CEO of ALSAC, the fundraising arm of St. Jude has turned to a new generation of celebrity ambassadors and new methods of reaching people to support its mission of providing medical care for children with life-threatening illnesses. Jude Children’s Research Hospital is no exception.Īs profiled by Variety in 2019, St. UPDATE: The COVID-19 crisis has presented enormous challenges for nonprofit organizations that rely on outside fundraising, and St. ![]()
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